Apple envisioned the tablet as a bridge between the smartphone and laptop, with the capabilities to be both.Īs iPhone revenues have stagnated, Apple has looked for new ways to generate revenue from the iPhone. The success of the iPhone enabled Apple to launch new product categories, such as the iPad.
The iPhone saw Apple ascend to one of the most valuable companies in the world, with revenue increasing from $37.4 billion in 2008 to $65 billion in 2010. He turned the company’s fortunes around, launching iTunes and iPod in 2001. In a last ditch effort to save the company, Apple acquired Jobs’ company NeXT and installed him as advisor and then CEO. Download the report to improve your performance. 96% of marketers rely on developers to improve the app UXĪirship’s Mobile App Experience Gap Survey Report researched gaps in seven key operational areas.
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